Web & Social Campaign

An example of one of the major campaigns I created while working at Motorola.

The brief: Six separate device promos presented as a unified campaign to be used across web & social to generate consumer awareness of Motorola’s 2020 holiday deals.

The execution: A “stay connected” concept that encouraged consumers to take advantage of Moto’s holiday phone deals so that they could keep in touch with relatives no matter the distance between them. I developed a visual for each promo, leaning into the “connected” concept by showcasing the on-sale device connected to a charging cable in a shape that coincided with the theme of the promo.

Developed November 2020.