Motorola Razr Launch

The brief: A social campaign developed to generate buzz for the re-launch of Motorola’s iconic Razr phone. The goal was to drive awareness of the product launch and push excitement across social platforms, primarily Instagram.

The execution: A 9-block Instagram grid takeover, with each post containing a carefully curated video tease of the device’s new foldable, full touchscreen format and features. For the main takeover visual, I developed an image showcasing the full device in Razr’s retro environment to garner nostalgia among consumers and provide a premium, cohesive look for Motorola’s Instagram feed profile.

View concept on Instagram

Designed for Motorola Mobility, November 2019